11/22/2005 08:36:00 PM|W|P|Jeff Casmer|W|P|LESSON #2 - Email Aesthetics ----------------------------------------------------- "Print This Page - Makes For An Easier Read" Hello again, I hope you`ve had time to "digest" the ideas presented in Lesson #1. Today`s lesson is going to build on the basics. Here is the second Lesson of the marketing course. (If you change your mind, just go to the end of this email and click the link.) In today`s "Marketing Strategies that EMPOWER Success" lesson, you`re going to learn how the APPEARANCE of your email message affects the way your prospects feel about you and what you have to offer. ================= EMAIL AESTHETICS ================= It`s an old, old saying, but it`s true: you only have one chance to make a good first impression. And in email, the first impression is always visual -- a consumer LOOKS/SEES before he/she READS. Imagine walking by a grotesquely garish storefront with all kinds of things hanging off the front porch, every floor painted a different color, and odd music playing through loudspeakers. Would you want to walk in the front door? No way! You`d assume that the owner is a kook, at best, or a deranged axe murderer, at worst. Did you ever have an ugly looking email land in your mailbox? You know what I`m talking about: an orange background and yellow borders, multi-colored text in all sizes from gigantic to microscopic, a message that looks like it was created by a crazed six-year-old? If you did, I bet you didn`t feel the urge to read it. You probably just wanted to delete it as quickly as possible. => PUT OUT THE WELCOME MAT You want your email message to be friendly and inviting, not bizarre and scary. The suggestions below -- and they`re just suggestions, not hard and fast rules -- will go a long way towards making recipients` eyes say "come on in!" to your message. => DO`s and DON`Ts FOR ATTRACTIVE EMAILS -DON`T use COLOR fonts in your message. (Leave that to junior high girls who want to write about Britney and Justin) -DO use BLACK TEXT ON A WHITE BACKGROUND. (When you`re "speaking" in black-and-white, people will give their full attention to your message without being distracted by your color scheme.) -DON`T use UNCOMMON FONTS. (If someone`s system doesn`t recognize the font you`ve selected, they could see gibberish instead of your brilliant message). -DO use the email marketers` FAVORITE FONTS: Arial, Times New Roman, and Courier New And please. -DON`T use flashing buttons or banners in your email! (Your prospects have undoubtedly gotten their fill of "bells and whistles" when they`ve surfed the Internet. They don`t need more from you.) => GET HYPER" WITH EMAIL HYPERLINKS An "email hyperlink" is just techno-talk for a link in your email to a website, or email address. Sounds simple enough, and it is -- unless you try to contact a prospect on AOL who may not be able to receive "clickable" links. Don`t worry. There`s a "fix" for this: simply type mailto: in front of your email address (no space in between, and include the : ) For a link to a web page, you need to write your link this way: href=http://www.anycompany.com>http://www.anycompany.com . (And tell your recipient they can copy and paste this link into their browser if it`s not highlighted.) => ALWAYS USE SIGNATURE TAGS Today, it`s common practice on the Internet to tell people about your product or service with a SIGNATURE TAG, which is 3-6 lines of text (usually) that is automatically added to every message you send. If you`d like to add a tag to your messages, simply open your email program. Find the SIGNATURES TAB (located in the TOOLS/OPTIONS menu in Outlook Express). Follow the (simple) instructions for creating a sig file. Easy as pie...and the results will amaze you. That`s it for now, but get your "net" ready. Next lesson we`re going to hunt down and CAPTURE EMAILS. Sincerely, Jeff Casmer http://www.24hourwealth.com P.S. Need more in-depth information than is provided in this course? Empowerism has all the training you could possibly wish for, and more, to get you up and running online in no time flat. Courses that cost hundreds in most places are all yours for a flat monthly fee of just $19.95! http://www.24hourwealth.com/empowerism.html To make the most of your advertising dollars (and get double your money!) check out the EMPOWERISM RSVP: http://www.24hourwealth.com/empowerism P.P.S. After you join EMPOWERISM, turn around and sign up for the Plug-In Profit Site service at: http://www.24hourwealth.com/pips.html|W|P|113272073844547974|W|P||W|P|webmaster@24hourwealth.com11/14/2005 08:17:00 PM|W|P|Jeff Casmer|W|P|LESSON #1 - Essential Rules for Effective Email Marketing ------------------------------------------------------------------- "Print This Page - Makes For An Easier Read" Hi, Yesterday, I promised you the first in a series of revolutionary lessons in email marketing. This is it, and I hope you`re looking forward to uncovering the secrets that it holds. In today`s "Marketing Strategies that EMPOWER Success" lesson, you`re going to learn the BASICS OF EMAIL MARKETING. Now I know what you`re thinking: Basics don`t sound very exciting or "empowering." But the basics are the foundation upon which everything else is built. Miss these and you may end up spinning your wheels for the next 12 months. (Wouldn`t you rather be spinning stories about how you made your first million?) So find a comfortable spot, put up your feet and let`s get ready to rumble! =================================== Essential Rules For Effective Email Marketing =================================== If you want an email campaign to succeed, you don`t want to offend anyone when sending your messages. Turn off a consumer with your email and you can be sure they`ll tune out your message. Don`t let this happen to you! A message that earns respect makes sales. That`s why our first topic for discussion is email etiquette. (Later in the course, we`ll talk more about how to write an email sales letter.) Train yourself to always -- and I mean ALWAYS -- stick to the rules below when crafting your email message. => RULE #1 - ALWAYS WRAP YOUR LINES AT 65 CHARACTERS OR LESS Whenever you write an email, always format the lines so that they`re 65 characters, or less, across. To do this, you may need to do a "hard return" by hitting "Enter" at the end of the line. Wondering why to limit your lines to just 65 characters? (Good question! It shows you`re thinking.) There are two reasons that "less is more": -- The first thing to remember is that looking at a computer screen for a long time causes EYE FATIGUE for many readers. The shorter span of characters across the screen makes reading easier and more appealing to the recipient of your email message. -- The other reason to go short instead of long is this: some email clients AUTOMATICALLY ENFORCE LINE-WRAPPING at 60-65 characters on received messages. If your email is wrapped at 70, the content will arrive all "chopped up." This makes it unattractive...and worse -- unappealing. -- Tip within a Rule #1: Email clients such as Outlook Express allow you to SET THE LINE-WRAP to any character-width you choose. That means you won`t have to hit Enter each time after typing 65 characters. Makes life easier! -- Tip within a Rule #2 - You can type 65 asterisks or dashes in a Notepad file to create a template. Then paste your email below it to see if any lines extend too far to the right. => RULE # 2 - BE CAREFUL USING ALL CAPS How many times have you changed the TV channel to avoid listening to a screaming car salesperson? No one likes a screaming salesperson...and no one likes a "screaming" email message, either. Odds are, when someone has over-amped the volume of their message by using too many capital letters (not to mention too many exclamation points and other punctuation) - you`re going to be turned off. On the Internet, email messages written in all caps are considered yelling. It`s okay to write some sentences and some words in all caps, but don`t go overboard. (As you can see in this message, I`ve tried to use capital letters to help break up sections of the content from time to time) -- Tip within a Rule: Consumers buy from a source they trust. Emails in all caps are perceived as "shady" or uneducated, and have an appearance that damages the credibility of an offer. => RULE #3 - WATCH YOUR Ps & Qs (Spelling and Grammar) Would you be influenced by an email selling you something that had noticeable spelling and grammar mistakes? Sure you would...and the influence would be negative, not positive! When a consumer reads a sales message that`s filled with errors, they think to themselves, "Good grief, this person doesn`t even take the time to get his emails right. His product is probably the same quality as his emails." When you`re in business, YOUR IMAGE IS YOUR REPUTATION and your reputation is the reason people buy from you or the guy down the block. It`s essential that you create an image of INTEGRITY, CREDIBILITY, and HONESTY in the mind of your prospects. Sending emails filled with errors doesn`t hurt your professional image...it destroys it. (Ouch!) That`s it for now, but I`ll be back with Lesson #2 faster than you can say, "I want to be EMPOWERED" Sincerely, Jeff Casmer http://www.24hourwealth.com P.S. In Internet Marketing, it`s not who you know...it`s who you contact. To get the QUALITY website traffic that will result in a QUANTITY of sales, you need to know EMPOWERISM and RSVP - The NEW Way to Buy Leads. Our satisfied subscribers are making money hand over fist and are getting back DOUBLE THEIR MONEY on EVERY Leads Order! http://www.24hourwealth.com/empowerism.html Get back $50 on every $25 leads order, and have FUN doing it! Visit: http://www.24hourwealth.com/empowerism.html P.P.S. After you join EMPOWERISM, turn around and sign up for the Plug-In Profit Site service at: http://www.24hourwealth.com/pips.html The Plug-In Profit Site is the turn-key marketing system our team is using to build an extraordinary residual income working from home with EMPOWERISM! Let me know if you need any help!|W|P|113202919967366865|W|P||W|P|webmaster@24hourwealth.com11/12/2005 09:31:00 AM|W|P|Jeff Casmer|W|P|Do you have what it takes to be an e-entrepreneur?
Copyright © Stone Evans, The Home Biz Guy
Author of "Dotcomology - The Science of Making Money Online" These days, it seems like everyone wants to work from home and make money on the Internet. But before you even turn on your computer, the first question you have to ask yourself is whether you’re cut out for this kind of work. The fact is, building a home-based business isn’t for everyone. Some people like the commute. They really do enjoy having a boss who tells them what to do, and they like the routine of working nine-to-five for an ordinary salary that can barely pay the mortgage. Personally, I think they’re nuts. More reasonably, there are people who are concerned about the risk of starting up their own business. They’re not sure it’s worth the investment of time and money, and they’re scared of the responsibility that comes with running their own company. They wonder if there is another way to escape the rat race. I’m sure there is. You could win the lottery or wait for your Aunt Sue to keel over and leave you her condo. Or maybe you could sit down with a pen and paper and draw the blueprint for "The Next Big Thing". Anything can happen... Right? For me, what happened was creating a successful, self-running Internet marketing system. It didn’t happen without effort. It didn’t happen without at least some initial investment of both time and money and, of course, it doesn’t happen now without me making sure that the taxes are filed and the paperwork is done. But it happened. I’m my own boss. I work from home according to my own schedule and I get to pocket all the cash my business makes. If you’re prepared to give an e-business the time, the work and the money it needs to get started and get growing, it can happen for you too. Article excerpted from "Dotcomology": Don't Pay A Dime For Any Ebook, Marketing Course, Software Program Or Anything Else Until You've Read This Groundbreaking Document... Click Here to Discover "Dotcomology" Now! |W|P|113181685580750411|W|P||W|P|webmaster@24hourwealth.com11/05/2005 03:00:00 PM|W|P|Jeff Casmer|W|P|10 Ways To Increase The Perceived Value Of Your Product 1. Sell your product at a higher price. This increases the perceived value because people usually associate the higher priced product as being better. 2. Offer a free trial or sample of your product. This increases the perceived value because people think you're confident in your product, so it must be good. 3. Include tons of testimonials on your ad copy. This increases the perceived value because you have actual proof of other people's experiences with your product. 4. Load your ad copy full of benefits. This increases the perceived value because people think they are getting solutions to a number of problems. 5. Offer an affiliate program with your product. This increases the perceived value because people can also make m.oney with your product. 6. Give people a strong guarantee. This increases the perceived value because it shows that you stand be- hind your products. 7. Package your product with a lot of bonuses. This increases the perceived value because people feel they are getting more for their money. 8. Get your product endorsed by a famous person. This increases the perceived value because people think that famous people wouldn't want their name associated with a poor product. 9. Include the reprint/reproduction rights with your product. This increases the perceived value because people can start a business and make money. 10. Get the word out about your product and brand it. This increases the perceived value because people believe the brand name products have better quality. Quote of the Day: "If I accept you as you are, I will make you worse; however if I treat you as though you are what you are capable of becoming, I help you become that." -- Johann Wolfgang von Goethe|W|P|113123186893678017|W|P||W|P|webmaster@24hourwealth.com11/03/2005 07:24:00 PM|W|P|Jeff Casmer|W|P|10 Upsell Strategies That Will Increase Your Wealth & Profits 1. Tell people the point or focus of your web site. Explain to them what things they can do or which goals they can accomplish while visiting your site. 2. Make your visitors feel comfortable at your web site. Give them your main business address, your visitors may not trust you if you're using a P.O. box. 3. Include a FAQ on your web site or via e-mail on an autoresponder. This will give your customers an extra convenience without having to contact you. 4. Buy advertising space on discussion board web sites. They are usually arranged by subject; that makes them highly targeted. 5. Start a free e-mail newsletter to create your own opt in list. Create a title that grabs readers attention. S.ubmit it to free e-zine directories on the internet. 6. Record all your new p.romotion ideas into an idea journal, good or bad. Sometimes you can combine ideas to create new ones to increase your sales. 7. Convert your web site and free e-mail newsletter into different languages. This will increase your over- all target market. 8. Make your classified ads stand out in a crowd. Use all capitol letters in the headline, divide letters with extra spaces, add in text symbols, etc. 9. Remember your customer is always right, even if they are not. Resolve all conflicts quickly and painlessly. They are the lifeblood of your business. 10. Create a bond with your visitors by bringing up likes or dislikes you have in common with them in your ad copy. Just make sure you do your research. Quote of the Day: "There is surely a future hope for you, and your hope will not be cut off." -- Proverbs 23:18|W|P|113107487067820983|W|P||W|P|webmaster@24hourwealth.com11/03/2005 07:21:00 PM|W|P|Jeff Casmer|W|P|10 Upsell Strategies That Will Increase Your Profits As you know it can be very expensive to attract new customers. You can cut down on those expenses by "upselling" to those new customers. For example, let's say you're selling a computer with a 15" monitor for $1200. You tell people they can upgrade to a 17" monitor for only $200 more. That's upselling! Your goal is to get more money out of the first sale. Below are ten upselling strategies you can use to increase your p.rofits. 1. Deluxe Upsell-You could sell a basic product and tell people for a little more money they can receive the deluxe edition. 2. Money Upsell-You could offer people the rights to sell the product they are buying from your business. You could charge an extra $30 dollars to get the reproduction rights. 3. Discount Upsell-If you're selling a product people may order again in the future like shave gel, you could offer them a second can of shave gel at a discount. 4. Time Upsell-If you're selling a product or service people subscribe to, like a magazine, you could tell them if they subscribe for two years instead of one, they can receive it half off the cover price. 5. Quantity Upsell-This is similar to the discount upsell. The only difference is you increase the discount by how many products they order. If they order 3 it's a 10% discount, if they order 5 it's a 15% discount. 6. Package Upsell-When you're selling a product you could o.ffer similar products in a package deal. Tell the people the other products are cheaper with the package deal versus purchasing them separately. 7. Affiliate Upsell-When you're selling a product you could o.ffer someone else's product as an upsell. You would have to make a commission on the product in order to profit. 8. Free Upsell-You could offer a free sample or trial of your product (your first sale would be free) and then tell people if they order the full version right now they will get a discount. 9. Extra Upsell-There are many things you could charge extra for at the time of sale. It could be gift wrapping, imprinting, custom designs, etc. 10. Extended Upsell-If your product comes with a warranty, you could ask people if they would like to extend the warranty one more year for only $30. In conclusion, you can use one or all these strategies to increase your profits at the point of sale. Don't be afraid to use your imagination to come up with other upsell strategies. Quote of the Day: "Knowledge is more than equivalent to force." -- Samuel Johnson|W|P|113107461450427328|W|P||W|P|webmaster@24hourwealth.com11/03/2005 07:10:00 PM|W|P|Jeff Casmer|W|P|10 Upsell Strategies That Will Increase Your Wealth and Profits As you know it can be very expensive to attract new customers. You can cut down on those expenses by "upselling" to those new customers. For example, let's say you're selling a computer with a 15" monitor for $1200. You tell people they can upgrade to a 17" monitor for only $200 more. That's upselling! Your goal is to get more money out of the first sale. Below are ten upselling strategies you can use to increase your profits. 1. Deluxe Upsell-You could sell a basic product and tell people for a little more money they can receive the deluxe edition. 2. Money Upsell-You could offer people the rights to sell the product they are buying from your business. You could charge an extra $30 dollars to get the reproduction rights. 3. Discount Upsell-If you're selling a product people may order again in the future like shave gel, you could offer them a second can of shave gel at a discount. 4. Time Upsell-If you're selling a product or service people subscribe to, like a magazine, you could tell them if they subscribe for two years instead of one, they can receive it half off the cover price. 5. Quantity Upsell-This is similar to the discount upsell. The only difference is you increase the discount by how many products they order. If they order 3 it's a 10% discount, if they order 5 it's a 15% discount. 6. Package Upsell-When you're selling a product you could offer similar products in a package deal. Tell the people the other products are cheaper with the package deal versus purchasing them separately. 7. Affiliate Upsell-When you're selling a product you could o.ffer someone else's product as an upsell. You would have to make a commission on the product in order to profit. 8. Free Upsell-You could o.ffer a free sample or trial of your product (your first sale would be free) and then tell people if they order the full version right now they will get a discount. 9. Extra Upsell-There are many things you could charge extra for at the time of sale. It could be gift wrapping, imprinting, custom designs, etc. 10. Extended Upsell-If your product comes with a warranty, you could ask people if they would like to extend the warranty one more year for only $30. In conclusion, you can use one or all these strategies to increase your profits at the point of sale. Don't be afraid to use your imagination to come up with other upsell strategies. Quote of the Day: "Knowledge is more than equivalent to force." -- Samuel Johnson|W|P|113107412215965379|W|P||W|P|webmaster@24hourwealth.com