12/28/2005 12:54:00 PM|W|P|Jeff Casmer|W|P|LESSON #6 - 8 Steps to Irresistible Email Copy Every Time ---------------------------------------------------------- "Print This Page - Makes For An Easier Read" Bravo! You`ve already mastered 5 lessons and a study break in the "Marketing Strategies that EMPOWER Success" course and you`re doing great. Today, you`re in for a treat. You`re going to build on your past achievements and learn how to consistently write the irresistible sales copy that could potentially put thousands of dollars, if not more, in your pocket. I`m talking about the kinds of skills that don`t just build wealth...they build GENERATIONAL WEALTH. You can put your great-grandchildren through medical school if you get these steps right! (You think I`m kidding, but I`m not - many people are doing just that.) =================================== 8 Steps to Irresistible Email Copy Every Time =================================== => Step #1 - WHO DO YOU THINK YOU`RE TALKING TO? Before you sit down to write your email sales letter, you`ve got to determine exactly who your audience is. This is a master key to getting results from email marketing. Ask yourself these questions: - What do your prospects/customers want? - What frustrates your prospects/customers most? - Who else is selling something similar to you? - Why should your prospects/customers believe you? - Why should prospects/customers respond to you instead of someone else? - What kind of appeals will your target market respond to? => Step #2 - A GREAT SUBJECT IS YOUR OBJECT Before an email can generate results, recipients need to open it. But what can you do to spark their interest and get their interest "motor" revved up? Your SUBJECT LINE is the key. There are four types of email formulas you can use as a guide in crafting your email. Each has a different PSYCHOLOGICAL APPEAL that works like magic on consumers. Here are some examples: - State a powerful benefit - "Empowerism Satisfies Your Need for Leads" - Pique curiosity - "Empowerism Has Uncovered the Secrets of Success" - Write your subject line with a news angle - "Empowerism Launches RSVP For Those Who Want to Double Their Money Fast!" - Offer Immediate Gratification - "With Empowerism RSVP, you can start the money wheels turning before the sun goes down tonight" Here`s an important "homework assignment": Write at least 25 SUBJECT LINES before you decide on which one to use. Take the best two and test them against each other in your marketing campaign. (Save the "losers" to use for other purposes or spruce up later.) => Step #3 - WHAT`S IN IT FOR THEM? Sit down and write every conceivable benefit your product has. Don`t know the difference between features and benefits? Features describe the product; benefits describe the results of using the product. Features appeal to logic...logic justifies emotion...emotion drives sales (see below). Here`s a rule of thumb for benefits: ask yourself "What can my product or service do for my customer?" Then begin to write your letter telling your reader WHAT`S IN IT FOR THEM. Tell them how much better life will be for them after they buy from you. Tell them how much better they`ll feel. Tell them how their peers will respect them more. => Step #4 - AN EMOTIONAL APPEAL When promoting anything to anybody, you must remember that buying decisions are based upon emotion and later backed up by logic. Before you write a single word, determine what emotional hot buttons you need to push to "jumpstart" your prospect. Selling health supplements? Go for the "fear of illness" button with "A Natural Way to Save Your Eyesight." Selling political bumper stickers? Hit the "anger" button with: "Let the President Know What You Think of His Policies." Other buttons include: curiosity, greed, ego, vanity, hope, and/or fear of scarcity or security. => Step #5 - A NAME YOU CAN TRUST To convince people to buy your product or service, you must make them believe that your offer is credible and that you (or your product) will deliver as promised. How do you do that? Here are three ways you can build credibility with the readers of your sales letter: - Provide testimonials. - Include endorsement letters from authority figures in your industry. - Make your offer and promises sincere and believable. => Step #6 - A GUARANTEE Nowadays, trying to sell without some type of guarantee is a losing proposition. You`ve got to have one. And the stronger your guarantee, the better your response will be. And, believe it or not, although most people will NOT ask for a refund, they`ll trust your offer knowing that you stand behind it. You can offer a 24-hour, 30-day, 60-day, 90-day, or even a full-year. And here`s an interesting fact: The longer the time period, the fewer returns you`ll have! It`s human nature to procrastinate, so the more time someone thinks they have to get a refund, the more they`ll put it off or forget about the refund altogether. => Step #7 - DON`T FORGET TO ASK It happens all the time. Someone makes a fantastic sales presentation, and then doesn`t close the deal because he/she didn`t clearly ask for the order or made the process confusing rather than simple. - From the Research Department: Statistics show that you, need to ask for the order at least three times to close substantial sales. (Some studies put the number at 7!) If you can, offer several ways for your prospects to order -- consumers love choice. It tells them, "You`re talking directly to me and meeting my unique needs." If you only offer one way to order, make it crystal clear how AND how easy it is. Describe it in detail and ask for the order. Then ask again. => Step #8 - THE EYES HAVE IT It`s a well-known fact: Large blocks of copy are intimidating and will often send people running for the hills or at least the Delete button. The solution? Break up paragraphs into two to four sentences. Use several subheadings throughout the email letter. And use asterisks, dashes, and ellipses (...) to give your copy more rhythm. Bullet points are excellent eye-catchers - use them whenever appropriate. That`s a wrap for this lesson. Next time we`ll be saluting "Triggers." No, not horses named in honor of Roy Rogers old steed -- trigger WORDS that will have consumers begging you to take the money out of their wallets. Sound good? Stay tuned! Sincerely, Jeff Casmer http://www.24hourwealth.com P.S. Empowerism RSVP is a revolutionary approach to wealth-building, the Web`s premiere all-in-one solution for success on the Internet. You`ll easily add thousands of dollars to your monthly income with RSVP where everyone who BUYS AFTER YOU lands UNDER YOU in the matrix. See how EVERYONE is getting DOUBLE their money on our leads! http://www.24hourwealth.com/empowerism.html P.P.S. After you join EMPOWERISM, turn around and sign up for the Plug-In Profit Site service at: http://www.24hourwealth.com/pips.html The Plug-In Profit Site is the turn-key marketing system our team is using to build an extraordinary residual income working from home with EMPOWERISM! Let me know if you need any help!|W|P|113580377932321585|W|P||W|P|webmaster@24hourwealth.com12/13/2005 09:01:00 AM|W|P|Jeff Casmer|W|P|LESSON #5 - Using Autoresponders To Multiply Marketing Power & Save Time! ------------------------------------------------------------- "Print This Page - Makes For An Easier Read" Hello! Today`s lesson is going to introduce you to your new best friend -- the autoresponder. One of the best ways to cultivate new business and save hours of time is to use an autoresponder. An autoresponder gives you the ability to follow-up *automatically* on the email addresses you capture. Instead of wasting hours following up manually, you can let your autoresponder follow up while you do the things that you do best -- build your business...putter in the garden...chase your kids around the house...catch up on your power-napping. If you have an autoresponder, today`s lesson will show you how to make it super-effective. If you don`t have an autoresponder, Empowerism is the place to go. (As so many of our subscribers already know, Empowerism is truly dedicated to providing an ALL-IN-ONE SOLUTION to the challenges of selling on the Internet. I hope you`ll visit our site and let us "show you around" Empowerism and the exciting RSVP -- the NEW way to buy leads.) ============================================ Using Autoresponders To Multiply Marketing Power & Save Time! ============================================ An autoresponder gives you the ability to send messages effortlessly for months on end. So if you captured an email address six months ago, your autoresponder can repeatedly contact that person to offer your product or service. => WASH-RINSE-REPEAT Repeat contact is a concept that top marketers first used effectively in the offline world. When you conduct a direct mail campaign, you send out message after message until it`s no longer cost-effective. This strategy yields a much higher response rate than with a one-shot mailing (typically just 1% or less). -From the Research Labs: Research shows that, on average, A PROSPECT MUST BE CONTACTED SEVEN TIMES before you have any real chance at closing a sale. => BE IN THE TOP 10 If you apply this strategy to your Internet marketing campaigns, you`ll have a real edge over the competition. Remember: 90% of businesses do not follow-up with prospects! ================================================== OPEN THE DOOR & CLOSE THAT SALE WITH EMPOWERISM`S UNBEATABLE AUTORESPONDER SUCCESS TECHNIQUES ================================================== => TECHIQUE #1 - THE "KILL OVERKILL" TECHNIQUE You don`t want an email-inbox crammed with ads and sales letters, and neither does anyone else. Don`t send out sales letter after sales letter. Your messages will become an annoyance and the recipient will either unsubscribe or just delete the messages whenever they arrive. By sending a series of sales letters SPACED APART BY 2-4 DAYS, you`ll keep your prospect aware of your business and develop credibility over time without being a pest. => TECHNIQUE #2 - THE "MY GIFT TO YOU" TECHNIQUE Send freebies such as ebooks, info reports, newsletters, software, or even product samples. Many marketers use this approach by offering a newsletter. -Sneaky Salesmanship: Within the newsletter you have an excellent opportunity to plug your product with a few lines of irresistible copy. With the soft sell approach, you can contact your prospect once or even twice a week with "valuable information" -- which coincidentally mentions your product or service -- without seeming like you`re over-selling. If you`re a vacuum cleaner distributor, for example, send a newsletter on allergies and dust mites, for example. => TECHNIQUE #3 - THEY`LL LEARN/YOU`LL EARN TECHNIQUE Give away a valuable training course via email that has special appeal to your recipients! You can create a simple 3-day, 5-day, 7 day, or even longer course. And at the end of some of the course lessons you can add a few lines of copy plugging your product or service. This, too, is a soft sell approach. => TECHNIQUE #4 - COMBO PLATTER TECHNIQUE Use a variation of the hard sell, soft sell approach. Simply alternate your messages. A balance of 40% hard-sell and 60% soft-sell is generally about right. That wraps up today`s lesson. Earlier I promised you a "crash course" in creating the perfect email message. Keep your eye on the horizon for: 8 Steps to Irresistible Copy EVERY Time." Bye for now! Sincerely, Jeff Casmer http://www.24hourwealth.com P.S. Don`t stumble around in the dark trying to make your fortune on the Internet. Let Empowerism RSVP - The NEW Way to Buy Leads - light the way with its mega-watt system. Visit NOW and D0UBLE your MONEY on every order: http://www.24hourwealth.com/empowerism.html P.P.S. After you join EMPOWERISM, turn around and sign up for the Plug-In Profit Site service at: http://www.24hourwealth.com/pips The Plug-In Profit Site is the turn-key marketing system our team is using to build an extraordinary residual income working from home with EMPOWERISM! Let me know if you need any help!|W|P|113449336455113895|W|P||W|P|webmaster@24hourwealth.com12/07/2005 05:50:00 PM|W|P|Jeff Casmer|W|P|LESSON #4 - Harnessing the Power of Email Marketing "Print This Page - Makes For An Easier Read" Greetings! The bell has "rung" and it`s time for today`s lesson. First, I`d like you to consider these four facts: *A DIRECT MAIL PIECE costs about 40-cents in postage alone. (And then you have to factor in paper and printing costs.) *A PHONE CALL can cost just as much - or more - than a direct mail piece. *A PHONE CALL wastes time (and time is money) because you`ll spend precious minutes - sometimes hours or days - trying to contact the right person. *A MESSAGE left on voice mail is almost always a waste of time, and therefore a waste of money. Depressing? Not at all. After you read today`s "Marketing Strategies that EMPOWER Success" lesson, you`ll be able to say "NO" to the downside of phone calls and direct mail and "YES" to the upside of email. Read on ... ================================ Harnessing the Power of Email Marketing ================================ Given the inherent problems with traditional marketing techniques, it`s important to master the BASIC STRATEGIES FOR INTEGRATING EMAIL into your overall campaign. As I`ve just shown you, sending out an EMAIL CAN BE MUCH CHEAPER than other marketing methods. Proceed with caution, however. Email can also cost you a fortune -- in lost opportunities AND cold hard cash -- IF you don`t know the basics. So that`s where we`re going to start. First, always keep in mind that your "primary objective". the master key that unlocks your "Success Vault" in Internet Marketing is to build your mailing list - your EMAIL MAILING LIST. (Often referred to as your "In-house list.") The addresses you collect are going to mean the difference between the middle-of-the-road results that Average Joe and Jane are achieving and the through-the-roof, over-the-top, to-the-moon-and-back MEGA-success that top online sellers achieve. (The difference really is that dramatic.) So don`t miss the boat: The time is NOW to start building your list of email addresses (prospects). REVIEW You can begin to grow your list simply by capturing emails from people who visit your website, as we have already discussed in a previous lesson. => Pop Quiz: What`s the easiest way to convince people to give you their email address? (Answer: Offer an irresistible freebie with a sign-up form on your site or in a pop-up box, drive traffic to your site, and watch as people start entering their email address. Don`t have a freebie? Get a good one from the Empowerism treasure chest!) Okay, so now you`ve "in the groove". you`re capturing people`s emails like crazy. But if you`re just sitting there - well, you know the old saying, "Even if you`re on the right track, you`ll get run over if you just sit there." So what next? -- Let me take a moment from telling how to build your email list to remind you why. It`s been said that - YOU CAN GET RICH WITH AN EMAIL LIST OF JUST 1000 PEOPLE! Think about that. Then stop thinking and get going on new ways to capture and keep email addresses. (By the way, if you haven`t already "gotten with the program" yet, I wanted to remind you that EMPOWERISM RSVP presents an unparalleled opportunity for you to build a mountain of wealth with a leads-buying program that rewards you quickly and generously). GIVE `TIL IT HURTS! If you want to keep getting addresses, start giving stuff away! Give, give, and keep finding more things to give! And since you can`t send a TOASTER through email, why not give the far more valuable -- and far more affordable for you -- INFORMATION PRODUCTS, business tools, and expert advice - maybe even a no-cost/obligation email marketing course like this one! DRIP, DRIP, DRIP. You`ll want to have a series of letters already set up so that they can be "dripped" on your prospects on a regular basis. Send a message daily, every other day, or on whatever schedule suits you best, but make contact AT LEAST EVERY 7 DAYS. If you`re not confident in your writing skills, you have two choices: you can hire a professional to write the letters for you or you can use a system already set up with letters to help you build your email list. (I suppose the third choice is to just give up and bury your heard in the sand, but that`s no way to make a million!) If you`re serious about this - and you should be, believe me -- you really should consider tapping into the system offered by Empowerism. At Empowerism, you can access an entire AUTOMATED leads/giveaway/database marketing ALL-IN-ONE SYSTEM that makes it easy for your revenues to soar. I`ve got something really special planned for your next message. It`s not a typical lesson. Sincerely, Jeff Casmer http://www.24hourwealth.com P.S. The word is out: with EMPOWERISM RSVP (Revenue Sharing Value Plan), the leads you buy today could PAY YOU 1600% COMMISSION WITHIN 12 MONTHS. Unbelievable? No. Unbeatable? Yes. Why not find out for yourself with our no-risk/super-rewards system? http://www.24hourwealth.com/empowerism P.P.S. After you join EMPOWERISM, turn around and sign up for the Plug-In Profit Site service at: http://www.24hourwealth.com/pips The Plug-In Profit Site is the turn-key marketing system our team is using to build an extraordinary residual income working from home with EMPOWERISM! Let me know if you need any help!|W|P|113400665094717295|W|P||W|P|webmaster@24hourwealth.com12/01/2005 08:16:00 AM|W|P|Jeff Casmer|W|P|LESSON #3 7 Wise Ways to Collect Email Addresses and Build Your Mailing List ----------------------------------------------------------------- "Print This Page - Makes For An Easier Read" Hello, Have you been enjoying your journey to email marketing success? Better still, have you moved into the fast lane and started to put some of what you`ve learned into action? If the answer is "yes" -- congratulations. The tips offered in the first two lessons of this course are the building blocks for what comes next. They don`t require any cash, just a little time, and believe me, you`ll get back much more than you give or expect. Okay, enough motivation and inspiration. Let`s get down to business...the business of today`s "Marketing Strategies that EMPOWER Success" lesson. We`re hunting big game -- you`re going to learn HOW TO CAPTURE EMAILS. If you`re wondering why you need emails, there`s a key point to remember: your whole objective must be to BUILD A LARGE EMAIL LIST of prospects and customers. Once you have an email list, you can begin to make SERIOUS MONEY So how do you capture email addresses? I`m glad you asked. The answers follow. ========================================== 7 Wise Ways to Collect Email Addresses and Build Your Mailing List ========================================== => Wise Way #1 - OFFER A FREEBIE You have to give in order to get. If you want people to offer up their email address, you`re going to have to offer up an incentive. Nothing works better than something that`s complimentary (you spell that F-R-E-E). You can give away no-cost reports, books, software, or even sample pages of a book. -Word to the Wise: Our Empowerism subscribers use complimentary subscriptions to our "Excellence Magazine" and ebook giveaways to grow their lists. Works like a charm. => Wise Way #2 - USE POP-UPS Pop-ups are one of the most common methods you can use to capture email addresses and build your email list quickly and with ease. Simply construct a web page containing code for a form and set the page to open (pop up) when visitors ENTER OR EXIT your site. Make sure the pop-up offer is something that`s valuable enough to motivate visitors to take time to give you their contact information. Your offer can be a complimentary report, download, or ebook that arrives instantly through your autoresponder to their email inbox when they give you their email. -Word to the Wise: If you need a pop-up, you can pick one up F-R-E-E (there`s that word again) from Empowerism -Son of Word to the Wise: "Instant" is a very powerful pop-up offer. => Wise Way #3 - USE POSTCARDS If you have a mailing list that contains snail mail (street) addresses, convert it into an email list by sending out a postcard and inviting people to VISIT YOUR WEBSITE to receive a gift of some kind -- a report, a discount coupon, etc. Visitors don`t have to pay in order to receive their gifts, they simply need to enter an email address. -A Word to the Wise from the U.S. Post Office: Postage is much less expensive for a postcard than a standard-size letter. (Not only are they economical, postcards are more likely to get your message across since the consumer doesn`t have to open an envelope.) => Wise Way #4 - SUBSCRIBER BOX ON EVERY PAGE This is a clever trick that so many people overlook. Put a RESPONSE FORM ON EVERY PAGE of your website offering a newsletter or other freebie. This will increase the number of email addresses you capture exponentially. Why? When search engines index the pages of your website, a visitor may come directly to a page other than your home page. If you only have a subscriber box on your home page, you`re missing the boat, not to mention the thousands of visitors who bypass your homepage. -A Word to the Wise: If you don`t know how to create an opt-in form, no worries. Empowerism has a foolproof `build your own` tool made just for you! => Wise Way #5 - CONTESTS Contests very often prove to be a good way to generate traffic and buzz for your business. Create a contest and put a form on your site or in a pop-up box. The entry "fee" is their email address. -Word to the Wise: Not all the people who sign up for your contest are good prospects. Many are just contest "junkies" -- people who are only looking for freebies and have no intention of buying a product or service. -Warning to the Wise: If your prizes are cash or large-ticket items, you should be sure to check with local agencies to make sure you`re not violating any contest laws. => Wise Way #6 - DISPLAY YOUR AUTORESPONDER ADDRESS Most people give their website link when they place solo ads, ezine ads, or other marketing messages. To be one step ahead of the game in collecting email addresses, LIST YOUR AUTORESPONDER ADDRESS instead of your URL. This way you can capture email address and funnel them into your follow-up sales letters. -Word to the Wise: Don`t have an autoresponder? Empowerism will give you one, provide you with signposts to others, and make sure you know exactly what to look for to find the "pick of the litter." -Word from our "Sponsor": Autoresponders you can use are just one sample of the incredible resources you can depend on when you`re a member of the Empowerism family. Our tools, information, and especially the Empowerism RSVP -- Revenue Sharing Value Program -- are all designed to generate BIG bucks with LITTLE effort. => Wise Way #7 - JUST ASK If you`re chatting with a prospect on the phone or a potential customer stops by your place of business, don`t be shy: ask for an email address or business card (which usually includes their email address). Okay, you know what you want...you know what you need. It`s time for you to set your traps and CAPTURE THOSE EMAILS! In the meantime, I`ll be putting the final touches on your next lesson: Sincerely, Jeff Casmer http://www.www.24hourwealth.com P.S. It`s time to get YOUR SLICE of the online success pie. Sign up today and let EMPOWERISM RSVP - The NEW Way to Buy Leads help you create a Downline that will Skyrocket your Bottom Line through the Stratosphere. http://www.24hourwealth.com/empowerism RSVP NOW and get D0UBLE your money on leads packages starting at $25. Subscribe today! http://www.24hourwealth.com/empowerism P.P.S. After you join EMPOWERISM, turn around and sign up for the Plug-In Profit Site service at: http://www.24hourwealth.com/pips.html The Plug-In Profit Site is the turn-key marketing system our team is using to build an extraordinary residual income working from home with EMPOWERISM! Let me know if you need any help!|W|P|113345403398209896|W|P||W|P|webmaster@24hourwealth.com